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Redefine your style with 343 Watches, a luxury watch company offering unique designs that tell a story. Each unique watch features a dial crafted with stainless steel from the World Trade Center after 9/11, making it a meaningful and timeless addition to your collection—a true piece of history you can wear on your wrist.
343 Watches was founded by Jeff Broughton, a horologist with over 33 years of service as a firefighter with the Columbus Fire Department. As a second-generation watchmaker, Jeff has a lifelong passion for watchmaking. At the age of 14, he began repairing watches under the guidance of his father, Jim Broughton, a distinguished watchmaker with 53 years of experience, former president of the American Watchmakers Institute, and an esteemed watchmaking instructor.
From the age of 2, Jeff was exposed to the world of watch repair, learning alongside his father at the workbench. By high school, his path was clear, and his father encouraged him to follow the trade. Jeff further honed his skills by attending formal watch repair school and later became an instructor himself, continuing the legacy of expertise and precision.
343 Watches offers a blend of history and sophistication with five distinct editions. Each timepiece features a 26-jewel Swiss automatic movement, sapphire crystal, and robust ceramic bezels, ensuring exceptional precision and durability. Redefine your collection with the unmatched elegance of 343 Watches.
At 343 Watches, we are dedicated to blending history and innovation. Our mission is to offer five exceptional editions of timepieces crafted with 26-jewel Swiss automatic movements, sapphire crystals, and ceramic bezels for unmatched style and performance. Each watch tells a story of resilience, precision, and timeless elegance. Inspired by 9/11, we honor the legacy of that day by incorporating stainless steel from the World Trade Center into every timepiece, preserving history in a way that’s both meaningful and everlasting.
“Preserving the Past, Inspiring the Future.”
After cleaning up of the site, debris became a huge problem. In all, there was 180,000,000 tons of debris recovered from ground zero. It is estimated that some 200,000 tons of steel collapsed to the ground when the twin towers collapsed. According to an article in the journal Places, by spring of 2002 most of the structural steel had been transported to New Jersey. New York City sold about 175,000 tons of the scrap. Some was sold to various places in the United States and about 60,000 tons went to companies in China, India and South Korea according to news reports. Much of the steel was sold to be recycled. Among what remained was about 7,000 tons of structural steel and artifacts. This was moved and stored in an 80,000 square foot hangar at John F. Kennedy International Airport and various entities began to express interest in using the steel for various memorials. Some of the steel went to build a Naval Ship, and some went to be recycled. A company in Statesboro, GA called International Agile Manufacturing obtained some of the steel from a recycling plant to make memorable medallions that they were selling as a part of history. Unfortunately, International Agile Manufacturing went bankrupt, and this is where Jeff came in. Jeff was able to obtain some of this steel from those medallions for his watches. Once he had his hands on that actual steel, he started looking for a way to use this steel as part of his watches. Jeff finally decided to use it to make the dials (face) of watch out of this steel. Rolex did a similar thing with a meteorite that they made into dials for their watches. Then Jeff wanted to take it a step further and include a picture of the twin towers on the dial of the watch to make a unique yet beautiful and memorable watch. The Twin Towers are actually lasered into the steel. The company name is left off of the front of the watch, so it doesn’t take away from the beauty of the Twin Towers. The company name, 343 Watch Company, is lasered engraved into the case back of the watch. The dial is then left as bare metal and not painted. This is so people can actually relate when they see the steel colored dial. The dial is clear coated to prevent rust even though the watch is water resistant.
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